Capsule trend #3: All Natural Beauty
All Natural Beauty
We all want to know what's in our makeup, what's in the fibers we wear everyday and what we put in our hair - right? Well...maybe we say we do but we just buy whatever is prettiest (or cheapest) anyway. The third stand out trend from the Capsule Show NY and Axis is all natural beauty. Almost all the makeup brands I stopped to chat with used all natural products and most of the designers I talked to referenced sustainable fabric or fiber purity in some way. Here are some of my favorite brands using sustainable practices and/or natural ingredients that still make gorgeous things I want to have in my closet and keep in my makeup bag.
Organic active wear made in the USA that is artistically dyed in low-impact dye houses? YES! I am so happy to have found LVR. We had a nice chat about the realities of producing unique products (try finding a dye house in LA that will take your small order of custom dye work on light knit fabrics- yeah not as easy as you'd think). Their yoga pants still have spandex so they won't fall off or stretch out. Working out has never been so earth friendly, painterly or soft. Shop their activewear online at LVR.
Wife-and-husband team Holly McWhorter and Bjarke Ballisager are the creators of Plant, an interdisciplinary design studio, online shop and wholesale distributor. Thier clean design mimics the clean ingredients inside the bottles. I could smell Copenhagen from a mile away and aha Ballisager is in fact from the capital of Scandinavian minimal. I want all the things. Shop for your own at Plant. They are based in Brooklyn and their spice kits and bodywashes are made in New York by a team of adults with physical, medical, mental and psychiatric handicaps.
Little Barn Apothecary
Created by Joshua Morgan and Brad Scoggins, Little Barn Apothecary is on a mission to create safe, alternative and modern apothecary goods using wild harvested ingredients from their backyard in Stone Mountain, Georgia. Their products are simple and organic. Shop for face masks, oils and tub tabs online at Little Barn Apothecary.
Herbivore Botanicals, also 100% natural, safe and non toxic, was founded by Julia Wills and Alexander Kummerow in their Seattle kitchen. All of their products are also 100% vegan and focus on therapeutic ingredients. When I asked for something that smelled like fresh rose petals, they turned me around to smell their Coco Rose Coconut Oil Body Polish. Made from coconut oil and Bulgarian Rose absolute, this a match made in heaven. Shop their collection online at Herbivore Botanicals.
10 oil products were created to help you and your skin feel your best. Their oils are 100% natural, raw and vegan using premium cold pressed and organic oils. Their signature 10C and 10G are formulated to hydrate, nourish, heal and protect, featuring coconut oil and grapeseed oil along with a cocktail of Olive, Jojoba, Hemp Seed, Pomegranate. They are based in Australia. I'm using 10C daily now.