etxe

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Etxe (ech-ay) curates experiences that enlighten the soul and deepen human connection. This blog shares our adventures, focused on place, culture, community and creativity. 

Contact us if you are in need of: Curatorial Services, Creative Direction, Community Engagement, Creative Placemaking, Pop-Ups or Experience Design. We can also connect you to the creative makers/doers/shakers in Washington DC and beyond. 

have yourself a merry little christmas tv ad nice cry

http://youtu.be/ImlmVqH_5HM I just checked apple.com (to see if they have any worthwhile deals, which of course they don't), but they do have this amazing video that I've watched maybe five times and cried once. I don't know how I missed this ad--maybe it is because I do not have a television and have been busy with family holiday chaos? It came out a few weeks ago. It's genius, beautiful, and gives us all enough hope to buy more electronics for our kids and siblings, another Apple win.

Watch the video. Then go hug your teenager, because maybe, just maybe, she is making something instead of simply snapchatting her face in different expressions to her friends. Or is that just my sister?